2.16.2010

The Art of Promotion Crackerfarm Style

This promotional video created by Crackerfarm AKA Mike Beyer for the Avett Brothers' slot at The Bonnaroo Festival, is art in the form of promotion.

The viewer enters the studio space of painter Scott Avett for a private viewing of his paintings. The paintings move magically forward for closer appreciation. With brush in hand Scott glides above the floor from a paint bucket to a blank wall space He paints in time to the song "Kick Drum Heart" by the Avett Brothers creating street ready hype reading; The Avett Brothers Bonnaroo 2010.

Cyber graffiti looks phat through the artistry of Crackerfarm. Enjoy!



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